The Heimtextil in Frankfurt, Germany, is by far, the mainstay of our business. This is the fair, where we do the maximum work, and this is where we enjoy the most too!! The exhibition offers extreme job satisfaction, and is one of the most encouraging where creativity is concerned.
Like the last so many years now, we were there again in January 2018, to build for our clients, M/s PAP Exports, and others. PAP Exports, this year had opted to shift their stand, within the same hall, 10.1, but to a slightly different location. This change was in search of a bigger booth, and a better location.
As always, the brief was short and simple. The stand needed to display their entire range in physical form, the design needed to be subtle, yet inviting, powerful, yet understated and the element of elegance had to be all pervading. White had to be the dominant colour, to complement the very huge range of colours that they were going to display. To break the monotony, we decided to add wooden flooring, blue accents at some places and a design wall to highlight their new range.
For the first time, so far as their stand was concerned, we also went in for some decorative wall decals for an accent wall in the front. There was also some experimentation with the lighting and with ceiling designs, and with the overall design approach to displaying such a huge range of colours and fabrics. In the end, it all came together beautifully, and proved to be a moment of joy and pride for the entire team of our workers and designers, and was also well received by the client.